Wakulla County TDC

Positioned as “Tallahassee’s Fun Next Door Neighbor,” Wakulla County offers visitors a wide range of experiences. Nationally recognized festivals, and activities ranging from bird-watching and kayaking to fishing and cycling, make the destination a true haven for outdoor enthusiasts, while intimate music festivals and unique events offer ways to relax and unwind.
To exhibit the diversity of all 9 unique communities of Wakulla and attract more visitors, Wakulla wanted to enhance their websites to turn into a digital gateway for prospective visitors and those who already have chosen Wakulla as their next destination. 

Project Description

The Wakulla County Development Council (TDC) came to Norse Digital with several major challenges on their digital presence. The destination comprised of 9 unique communities whose character needed to be conveyed to the consumer and differentiated form one another. Meanwhile, they wanted to fully grasp the fortuity of all these unique characters to create synergies across the County. The new website needed to appeal both to prospective visitors, as well as those who already selected Wakulla County as their next vacation destination. 
Today, Wakullas websites represent all their communities' diversity and is surely a gateway for visitors of the County. 
   
To create a dynamic website where visitors can explore true Wakulla experiences and get inspiration, a travel blog was integrated on their websites. Visitors are now presented with a enchanting site to find interesting articles, tips for adventures in Wakulla, local events and captivating photos to create an urge to explore the region. To get visitors to experience more and attract people to come back, special offers and new tour guides are published frequently. 

Result

The Wakulla County finally have websites that correspond well to their unique diversity and picturesque county with a go-to page for planning your next stay in Wakulla. The websites are timely, attractive and built to create enthusiasm before and during visitors' stay in the 9 unique communities of Wakulla. 

Project Information

Project type: Mobile, Web
Link to website: http://www.visitwakulla.com
Our role: Information Architecture, UI/UX Design, Development, Project Management 
Technology: eZ Publish; SugarCRM